SaRa Lifestyle opens 16th outlet in Khulna

SaRa Lifestyle, a fastest-growing fashion retail brand and a proud sister concern of Snowtex Group, celebrated the soft opening of its 16th outlet in Khulna.

Founded in May 2018 under the visionary leadership of SM Khaled, managing director of Snowtex Group and SaRa Lifestyle, and guided by the strategic direction of Sharifun Reba, director, SaRa continues its rapid nationwide expansion.

Widely regarded as the premier choice for affordable winter wear in Bangladesh especially stylish and durable jackets SaRa delivers modern fashion that blends Bangladeshi heritage with contemporary trends for young professionals, students, and families.

The soft opening on Sunday, December 21, 2025, welcomed an enthusiastic crowd of local customers, fashion enthusiasts, and community members.

The event was graced by the SaRa Lifestyle leadership team, including Shakib Ahsan, AGM & head of operations; Faraz Hossain Rumman, head of brand & communications; Shamim Rahman, sr. manager, fashion & design; Apurbo Goshami, manager, operation; Mozammel Hoque, manager, business development; Fizan Ahmed, assistant manager, corporate HR & admin for SaRa Lifestyle; along with the dedicated supporting team.

Located at the prime address of Plot No: A-4, Majid Sarani, Sonadanga, Khulna-9000, the new outlet brings SaRa's renowned collections including Bangladesh's best winter jackets and winter wear closer to the Khulna Division.

To mark this milestone, customers can enjoy a flat 16% off on all products throughout December.

The store features an extensive range of apparel for men, women, and children, perfect for everyday style, cultural occasions, and seasonal needs. As a leader in winter fashion, SaRa shines with its thoughtfully curated winter collection, offering the best winter jackets in Bangladesh — from lightweight layers to heavy-duty options ensuring warmth, comfort, and trendsetting designs for the entire family.

Families will soon enjoy a dedicated Kids Play Zone for a more relaxed and enjoyable shopping experience.

Adding a contemporary edge is DHEU, SaRa's western sub-brand, delivering bold, youth-focused pieces now available at the Khulna outlet.