About DHEU – A New Wave in Western Fashion

DHEU- A New Wave in Western Fashion

Say hello to DHEU, the newest western fashion line from SaRa Lifestyle Ltd.

Since its launch in 2018, SaRa has grown into one of Bangladesh’s most beloved fashion brands, both in-store and online.

As part of Snowtex Group, the country’s largest export-oriented garment company, DHEU brings global style with local pride.

Behind the Wave -

DHEU was created by Saraf Saiyara, the founder, together with a passionate team who carefully observed Bangladesh’s fashion scene. They noticed a growing trend — young people are increasingly drawn to Western fashion.

DHEU was born to meet that need, blending international style with the tastes and spirit of Bangladesh’s youth.

What We Stand For -

At DHEU, we believe in creating fashion that feels as good as it looks. Our designs are fresh and modern, yet always comfortable and high in quality.

We keep our collections affordable so that Western fashion is within everyone’s reach.

We ensure every product comes with trust, reliability, and a promise of style you can count on.

Shop the Wave -

DHEU is available at 15 SaRa outlets across Bangladesh and online at our official website. Discover the full collection in-store or shop your favorites anytime, anywhere.

For more updates, follow us on our official Instagram & Facebook pages.

Our Vision -

At DHEU, we aim to redefine western fashion in Bangladesh by inspiring confidence, creativity, and individuality in every young person who wears us.

We believe self-expression is a right that should be accessible to everyone, not a privilege. That’s why our designs are versatile—made to be styled in many different ways.

Whether it’s providing extra fabric so you can add sleeves to sleeveless dresses, or creating adaptable pieces for diverse preferences, DHEU ensures western fashion isn’t limited to one kind of confidence, but embraces them all.