SaRa Lifestyle Ltd. : Be Happy Make Happy

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SaRa Lifestyle Ltd. is a prominent fashion and lifestyle brand in Bangladesh, established in May 2018 by entrepreneur SM Khaled. As a sister concern of Snowtex Group—one of the country's largest apparel exporters—SaRa leverages its parent company's extensive expertise to offer high-quality, affordable clothing and accessories for men, women, and children. (A brief history of SaRa Lifestyle Ltd - Dhaka Tribune, A look back at the SaRa lifestyle journey)

Brand Vision and Philosophy11

SaRa's mission is to make fashion accessible to all, particularly targeting Bangladesh's middle-income demographic. The brand combines modern and traditional styles, ensuring a diverse product range that caters to various age groups and preferences. With a focus on quality and affordability, SaRa aims to provide stylish options without compromising on comfort or cost. (SaRa Lifestyle | The Daily Star)

Retail Presence and Expansion

Starting with a single outlet in Mirpur, Dhaka, SaRa has expanded its footprint significantly. Currently, the brand operates eight outlets in Dhaka and seven more in key locations outside the capital, including Rangpur, Rajshahi, Bogura, Sylhet, Feni, Narayanganj, and Barishal. A new outlet in Khulna is underway, reflecting SaRa's commitment to nationwide accessibility. (A brief history of SaRa Lifestyle Ltd - Dhaka Tribune)

Product Range

SaRa offers a wide array of products, including:

1. Clothing: Casual and formal wear for men, women, and children.
2. Accessories: Bags, watches, footwear, and more.
3. Lifestyle Products: Home décor, health and beauty items, sports and fitness equipment, and home appliances. (A brief history of SaRa Lifestyle Ltd - Dhaka Tribune)

The brand also introduced "DHEU," a sub-brand focusing on western-style apparel, further diversifying its offerings. (SaRa Lifestyle Ltd. (@saralifestyle.bd) • Instagram photos and videos)

Digital Presence and Recognition

Embracing digital platforms, SaRa operates a robust e-commerce website and maintains an active presence on social media, boasting over 2 million Facebook followers. The brand's online initiatives ensure a seamless shopping experience for customers nationwide. (A brief history of SaRa Lifestyle Ltd - Dhaka Tribune)

SaRa's excellence has been recognized with several accolades, including being the second-highest VAT payer at the Dhaka International Trade Fair and receiving the Highest VAT Payer Award in the Business Sector for the Income Year 2021-2022 from the National Board of Revenue. (A brief history of SaRa Lifestyle Ltd - Dhaka Tribune)

Future Outlook

With a dedicated team of over 580 employees, SaRa continues to innovate and expand, aiming to revolutionize Bangladesh's retail industry by embracing sustainability and enhancing customer experiences. The brand's strategic growth plans include further outlet expansions and potential ventures into international markets. (A brief history of SaRa Lifestyle Ltd - Dhaka Tribune, SaRa Lifestyle Ltd. | লিংকডইন - LinkedIn)

For more information or to shop online, visit saralifestyle.com.